SOCIAL MEDIA CONTENT OF INSTAGRAM ON IMPULSE BUYING
نویسندگان
چکیده
منابع مشابه
Effects of media formats on emotions and impulse buying intent
One way of generating revenue from broadband media content rests upon the assumption that multi-media content may trigger a greater intent to buy products and services impulsively. An experiment was performed in order to explore the effects of media formats on the emotions and impulse buying intentions for music compact discs (CDs). Three distinct media formats of World Wide Web pages were set ...
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ژورنال
عنوان ژورنال: Review of Behavioral Aspect in Organizations and Society
سال: 2020
ISSN: 2656-2693,2656-0054
DOI: 10.32770/rbaos.vol259-66